ROAR for Good created its first product, Athena, to create a simple way for women to get help. Roughly the size of a half dollar coin, Athena activates a loud alarm when users press a button. The device then sends an alert with the location of the user to contacts who can help. The device can be attached to a purse or even worn as a necklace (a recessed button avoids any accidental alarms). Users can also set the device to silent mode so that Athena still sends information to contacts without making a sound.
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